I ask questions before giving answers. I like to understand real people, not just screens.
Through research and design, I create things that feel honest, useful, and made for someone. Not everyone.
My journey didn’t start with UX or strategy. It started with curiosity in tech talks, art projects, and moments that made me stop and think.
That mix of strategy and creativity is what shaped me. I don’t just design, I solve, I listen, and I care.
I’m not here to impress. I’m here to connect. Every project I take on is a chance to build something that means something.
So, what story can we make together?
When I’m not deep in brand strategy, I’m sketching, cooking something new, or lost in a story.
Silence isn’t empty to me, it’s where I quietly recharge myself. Whether that be a quiet trip, deep meditation, or getting lost in a film, that’s where I reconnect with me.
I think a lot, maybe too much. I might not always say it out loud. But, I let my visuals, work, and things I create do the talking instead.
Imagine a question mark = it's not just a symbol, but a way of life. It’s us, always trying to lean in, eager to understand, exploring to ask the why?, what if?, and how can this be better?
Then there’s the upside down person, because I don’t think about the problems, I step into taking action on them. I flip perspectives, walk in different shoes, and feel what users feel, all to design something which truly gets them.
And that backwards, wide “V”? That’s the reminder that this isn’t just about us. It’s about the bigger picture with the team, people, and ones we serve. Success isn’t a solo act, it’s a rhythm of shared momentum that's collectively fueled by driving the brand forward.
At first glance, it’s might just look like an ordinary logo. But if you take a closer look, then you’ll see, that it's just us.