Who knew that my story would be a series of moments stitched together by accidents—some beautiful, some chaotic, all necessary? That the winds of a tornado-struck town would carry whispers of IT lectures that I barely understood, yet somehow, a seed was planted? That the boy once throwing taekwondo kicks, lifting his own weight, and moving to unseen rhythms would later lift ideas, craft experiences, and breathe life into stories?
Who knew that life wasn’t about the end result, but about moving through it, feeling every shift, questioning everything, and finding meaning in the cracks? That doubt, fear, and judgment weren’t walls but shifting images, revealing new paths every time I dared to look deeper?
I have designed. I have created. I have searched. But beyond it all, I have simply been. A soul wandering through the unknown, finding pieces of myself in the people I meet, the work I do, the stories I shape. I do not claim to have answers—only the courage to ask the right questions, to keep learning, to keep feeling. Because life? It isn’t a fixed plan. It’s a choice we make, moment by moment.
So, what will you do with your moment? Will you let the shadows decide your story, or will you step into the light of your own?
Who knew? Maybe you did all along.
When I’m not deep in brand strategy, I’m sketching, cooking something new, or lost in a story.
Silence isn’t empty to me—it’s where I recharge. Whether it’s through a quiet trip, deep meditation, or getting lost in the world of film, that’s where I reconnect with me.
I think a lot—maybe too much. But I don’t always say it out loud. Instead, I let my visuals, my work, and the things I create do the talking.
Imagine a question mark—it's not just a symbol, but a way of life. It’s me, always leaning in, eager to understand, to explore, to ask, why?, what if?, and how can this be better?
Then there’s the upside-down person—because I don’t just think about problems, I step into them. I flip perspectives, walk in different shoes, and feel what users feel, all to design something that truly gets them.
And that backwards, wide “V”? That’s the reminder that this isn’t just about me. It’s about the bigger picture—the team, the people, the ones we serve. Success isn’t a solo act; it’s a rhythm, a shared momentum, a collective fuel driving the brand forward.
At first glance, it’s just a logo. But look a little closer, and you’ll see—it's me.