I bridge the gap between strategic thinking and creative execution. My work isn't just about designing experiences, it's about crafting solutions that connect with real people.
Every project begins with a question, not an answer. I believe in the power of research, the value of data, and the necessity of understanding the humans behind the screens. My approach combines UX strategy, product design, and user research to create work that matters.
I wasn't always here. My path has been shaped by unexpected moments, from technology lectures that planted seeds of curiosity to creative pursuits that taught me to see beyond the surface. These experiences haven't just made me a designer, they've made me a thinker.
What sets me apart isn't just what I create, but how I think. I don't just execute, I strategize. I don't just design, I solve. And I do this by asking the right questions, challenging assumptions, and finding opportunities where others see obstacles.
My focus is clear: I am a UX strategist who brings ideas to life through thoughtful research and purposeful design. This isn't just what I do, it's who I am.
Every choice matters. Every detail counts. Every experience tells a story.
What story will we create together?
When I’m not deep in brand strategy, I’m sketching, cooking something new, or lost in a story.
Silence isn’t empty to me—it’s where I recharge. Whether it’s through a quiet trip, deep meditation, or getting lost in the world of film, that’s where I reconnect with me.
I think a lot—maybe too much. But I don’t always say it out loud. Instead, I let my visuals, my work, and the things I create do the talking.
Imagine a question mark—it's not just a symbol, but a way of life. It’s me, always leaning in, eager to understand, to explore, to ask, why?, what if?, and how can this be better?
Then there’s the upside-down person—because I don’t just think about problems, I step into them. I flip perspectives, walk in different shoes, and feel what users feel, all to design something that truly gets them.
And that backwards, wide “V”? That’s the reminder that this isn’t just about me. It’s about the bigger picture—the team, the people, the ones we serve. Success isn’t a solo act; it’s a rhythm, a shared momentum, a collective fuel driving the brand forward.
At first glance, it’s just a logo. But look a little closer, and you’ll see—it's me.